NAACP Warns Black Consumers About Corporate DEI Rollbacks

February 18, 2025 – The NAACP has issued a Black Consumer Advisory warning that many corporations and institutions are backing away from their Diversity, Equity, and Inclusion (DEI) commitments. This retreat threatens Black professionals, businesses, and community investments, undoing years of progress.

In 2020, following nationwide protests for racial justice, companies pledged to invest in DEI programs, supplier diversity, and funding for Black institutions. But now, many are quietly reversing these promises.

According to the NAACP, the rollback includes:

• Cutting DEI Positions: Companies are eliminating diversity-related roles, reducing leadership opportunities for Black professionals.
• Declining Supplier Diversity: Fewer contracts are being awarded to Black-owned businesses.
• Reduced Community Investment: Funding for historically Black colleges and universities (HBCUs), nonprofits, and economic programs is being withdrawn.
• Less Inclusive Hiring Practices: Companies are moving away from policies meant to diversify leadership and create equitable workplaces.

Many corporations defend these rollbacks by claiming to support “meritocracy,” a concept that has often been used to exclude marginalized groups.

Black consumers hold over $1.8 trillion in annual purchasing power, yet many corporations continue to profit from Black spending while undermining DEI commitments.

“This isn’t just about corporate decisions—it’s about economic justice,” said an NAACP spokesperson. “We must make sure our dollars support businesses that support us.”

The NAACP is calling on Black consumers to use their economic influence and demand accountability from corporations. They urge consumers to shop with purpose by supporting businesses that continue to invest in DEI and Black communities. They also encourage calling out corporations that have abandoned DEI initiatives and demanding transparency in their actions. Prioritizing Black-owned businesses, advocating for policies that protect diversity and supplier equity, and staying informed on corporate rollbacks are essential steps in pushing back against these harmful changes.

The NAACP warns that these rollbacks are a direct attack on Black economic progress and civil rights. The organization urges consumers to be vigilant, informed, and strategic in their financial decisions.

“We have the power to hold corporations accountable,” the advisory states. “Together, we can ensure that diversity, equity, and inclusion remain a priority—not an afterthought.”

Now more than ever, joining the NAACP is a powerful way to stay informed and take action against policies that harm Black communities. Membership supports advocacy efforts, legal action, and community programs designed to advance racial justice and economic empowerment. To become a member and be part of the movement, visit naacp.org/join.

For more information on how to take action, visit naacp.org/BlackConsumerPower.